About URA
Built from lived experience. Built for authentic storytelling.
URA Entertainment, also known as From the Streets to the Set, was created to open doors for underrepresented talent and connect productions with real-world authenticity. The organization’s work sits at the intersection of casting, mentorship, and access.
OUR Founding Story
URA was launched in 2017 and grew out of Berenice Molina’s work with gang intervention, recovery, and community outreach. What began as helping productions find raw talent evolved into a larger mission: turning overlooked lives into professional opportunities on screen.
Berenice Full Bio
Berenice Molina Valle is a producer, casting director, and talent manager. Public profiles describe her as being of Mexican Salvadorian descent and building URA out of a desire to create truthful opportunities for people who relate to the realities she came from.
Mission / Values
Authentic representation
Opportunity through access
Professionalism on set
Community responsibility
Breaking typecasting
Breaking Stereotypes Section
URA challenges the industry’s habit of reducing Black and Brown talent to one-note archetypes. Its work centers on fuller, more human representation and on giving people access to roles beyond stereotype-based casting. Public interviews and coverage repeatedly highlight that goal.
TRAILERS AND REELS
